Power of 'Mind Maps'

Mind mapping is a highly effective way of getting information in and out of your brain. Mind mapping is a creative and logical means of note-taking and note-making that literally "maps out" your ideas.

It is one of those Design Thinking tools which i prefer during a Brain Storm session with my Client .

Mind mapping the real essence of a brand and its associated values is my first goal .

After all the possible attributes are written in front of you in the form of a map it then gives us a direction to go forward.

In this case i'll particularly talk about a online news publishing website - candid.technoloy .

By the end of this case the reader will get answers to the following questions.

- How to create a Mind map?

- Possibilities of applications ?

- How a vertical like Design/Art can make use of such frameworks and tools ?

- Designing a brand's Logo .

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Requirement of the Project

Mind mapping the Attributes

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